TYPE
Brand Anniversary

THE CAMPAIGN
Marking its 50th year, the brand wanted to celebrate the genius, passion and determination of Intel’s 11,000-strong workforce. It specially wanted to pay tribute to those who had been with Intel Malaysia through these five decades.

THE NARRATIVE
Referencing Intel’s iconic ‘Intel Inside’ campaign, “Inside Intel” spotlighted the employees who had all played crucial roles in powering Intel’s progress and success in Malaysia.

The tagline ‘The People Inside’ invited all to explore the interconnectedness of Intel employees in Malaysia, and see how their teamwork impacted, and influenced, the company’s innovations and success.

MY ROLE
Creative Director